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SERVICES

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Corporate PR

  • Elaboration of comprehensive PR concepts of corporate development

  • Elaboration and implementation of image strategies

  • Organizing special events (conferences, seminars)

  • Elaboration of draft projects and selection of communication strategy for establishing the product at the market

  • Consulting on the public presentation of personalities and companies

Crisis communication

  • Research and analysis of the scale and nature of the crisis - The agency drives conversation about nature of problem and issues around reputation and stakeholders

  • Preparation of database with contacts of important stakeholders

  • Leads mapping stakeholder(s) and their expectations

  • Stakeholders analysis

  • Advises on proactive stakeholder engagement during crisis and beyond

  • Forecasting of the potential threats and finding the instruments for limiting them

  • Media consulting on crisis communications, interactive training for reacting in crisis, reconstruction of real situations

  • Media planning and monitoring for following the media publications about the potential crisis topics, news and trends. The crisis management team needs to monitor the outcomes of Implement/Engage strategy and consider what did work and what did not work

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Events

  • Elaboration of comprehensive strategies for planning, managing and holding an event, together with the media coverage that is suitable for the case

  • Events logistics

  • Identification of suitable media for broadcasting the event

  • Photo shooting and preparation of video production

  • Elaboration of press releases and broadcasting the events

Digital

  • Elaboration of comprehensive communication concepts for popularization on the Internet

  • Media planning

  • Banners’ preparation – static, flash, with sounds etc.

  • SEO

  • Google Adwords

  • Social media marketing

  • Implementation and follow-up of the advertising campaign on the Internet

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Elaboration of awareness materials

The agency prepares the contents and organizes the printout of various presentation materials and internal company editions for its clients. The services rendered by us in this area are the following:

  • Elaborating the concept and design of the awareness materials

  • Defining the contents of the awareness materials

  • Preparing texts (agreements with independent authors, translation, opinion pieces, editing)

  • Graphic design (defining the main principles, assistance for selecting the graphic design studio, communication with the design team)

  • Organizing the printout

Media monitoring

TrustPoint offers daily, weekly or monthly monitoring of the Bulgarian media – print, digital and online, in the light of particular topics or keywords. You define the keywords or the topics and we provide you with the following:

  • Summary descriptions of the articles in Bulgarian and/or English language

  • Scanned copies of some or all monitored publications

  • Analysis of the media presence and the public image of your company and/or your competitors

  • Social media analysis - analysis of the tone of voice of posts and comments

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